Mengniu Deluxe, Defining Premium Ice Cream in China

作為全球乳業十強蒙牛乳業旗下的高端冰品，蒂蘭圣雪一直致力于打造中國人自己的高端冰淇淋品牌。為了實現這一目標，蒂蘭圣雪于2017年實行了從產品品質、包裝、到銷售渠道的全面升級。

Deluxe is a premium sub-brand of Mengniu, one of the Top 10 Global Dairy Companies. Launched 10 years ago, Deluxe has always been committed to creating premium ice cream proudly made by Chinese. In 2017, Deluxe takes a big step forward by rolling out an all-round upgrading to its products, packaging and sales channels.

主包裝設計 Master packaging design

升級產品品質

坐擁蒙牛強大的黃金奶源地，蒂蘭圣雪摒棄傳統奶粉制造模式，采用優質純牛奶作為主要原料，讓營養更新鮮。甄選全球優質食材，帶來世界級的味蕾體驗。

Product Upgrade

Boasting the vast golden prairie of Mengniu, Deluxe has abandoned the traditional way of making ice cream from milk powder and only uses high-quality pure milk as main ingredient. The result is a creamy ice cream with rich nutrition and finest ingredients carefully selected from around the world.
 

酸奶冰淇淋杯設計延展 Design adaptation to yogurt ice cream

香草巧克力支棒盒裝 Vanilla ice cream stick box

匯聚全球優勢資源，以天然營養攀登美味新高度。這個夏天，讓我們相約蒂蘭圣雪，縱情享受唇齒間的沁涼芬芳和極致奢華的味蕾體驗吧！

Incorporating superior resources from the world, Deluxe is pushing itself to new heights with rich, natural nutrition and better taste. This summer, pamper yourself with this incredibly smooth and creamy ice cream of Deluxe and give your palate a luxurious treat!